Our Story
Welcome to 78&SUNNY, where every day is sun day.
Since 2020, we’ve been crafting women’s clothing that captures the warmth and ease of California living. Based in the heart of Los Angeles, our close-knit team pours their passion into every piece, blending wellness, work and play.
Our collection reflects the essence of the West Coast—think versatile jeans, cozy sweaters, and breezy tees that effortlessly transition through the seasons. We’re proud to uphold American craftsmanship, too, with over half of our products thoughtfully designed and produced in the U.S.
We’re here to brighten your day with clothes that feel as good as they look, fitting seamlessly into your life. Thank you for joining us on this sun-kissed journey—we’re so glad to have you with us.
With love and warmth,
The 78&SUNNY Team
The Creation Process
Based in Los Angeles, our 78&SUNNY team designs every product with you in mind.
Mission & Purpose
Design
Production
Our Design Process
Take a peek into how 78&SUNNY clothes journey from our studio to your wardrobe.
step 1
Thoughtful Design
Our fabric-first philosophy means we make clothes that last, not break down after a day. We always choose soft and comfortable materials that look as good as they feel. With a year-round quality, 78&SUNNY products wear well on their own or combine with wardrobe items you already love.
step 2
Collaborative Spirit
Teamwork makes the dream work! Every 78&SUNNY product is the result of a meaningful relationship between our talents and skilled craftspeople. Our teams loop in every piece of feedback and clear challenges together to bring you high-quality wardrobe favorites every season.
step 3
Progress-Driven
We believe the journey is just as worthy as the destination — our community guides us through it all! We look back at every season and learn more about what you love and didn’t love, so we can keep building a better brand with you and for you.
